In an overly cluttered, spam laden online environment full of black hat techniques and false advertising, it is especially difficult to earn the trust of the consumer when selling a luxury product. Because of the amount of money being spent, the already prevalent caution of the older demographic of online consumers is magnified even more, which may cause them to overlook a good business in their attempts to avoid the scammers.Many companies with a fine reputation in the brick and mortal world can not quite find their footing online, even as they spend hundreds of thousands, or even millions, of dollars marketing their luxury brands online. And because of the third party nature of the luxury business, online retailers are mostly on their own and can expect little help or recommendation from the manufacturers.As such, the strategy for advertising for luxury brands is a little different from other business niches. Here are a few tips to help maintain the reputation of a luxury brand business online.1. Make sure the web site design is impeccable. The site design is the first impression that a consumer receives of the business, and that impression is likely to proceed on to the products advertised on that web site. Luxury buyers are paying not only for the product itself; they are paying for an experience. The web site design for a successful luxury brand seller should be free of error and provide a convenient, unique, and easy shopping experience for the consumer.2. Provide access to live help. Many times luxury buyers will have an employee or associate vet several companies by calling them and screening their customer service representatives for any hint of impropriety or disservice. Counter this by not only providing excellent customer service, but actually leading your customer to it. Make sure your representatives are knowledgeable about your products. There should be no hold times while your representative looks up an answer.3. Do not discount. Scammers discount. Luxury brands are bought at a premium.4. Advertising should be specific. SEO for luxury brands should include many long tail keywords. Luxury buyers know exactly what they want.

Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited.There are few ways to find the best solution.

Somebody prefers to design the site by himself – but it takes much time and labor, distracts from the general business, and let be frank – you have seen many of such “DIY” – web sites -they lack professional touch and look unfinished or overworked.
Somebody decides to hire a professional web design company but in case of limited budget he has to say “good-buy” to many features he wants to see on the web site, because web design companies are also businesses and they can’t work for “thank you very much” only.

So what to do when you want to have great web site but your web design budget is limited?Think about IT-outsourcing and offshore web design and development! There are many web design companies in other countries, mostly of Eastern Europe and East-Southern Asia that operate with small budgets and offer great web design worksHow it is possible? There are different economical factors which condition on low internal expenses of the companies in these countries so they can do the same volume of work but for lower price than it costs in USA, Canada, UK, Western Europe or Australia. So offshore web site design and development helps to keep prices at least 3-5 times less.You can say “Yes, this is cool that I can save my money but how they will do the work if I am here in USA but they are in Ukraine, for example?” Easily! In our age of Internet this is not a problem at all! Practice proves that for web site design project it’s enough to have communication through email, instant messenger (ICQ, AOL, MSN) or IP-phone.You can say “How can I trust somebody whom I have never seen before and most likely will not ever see?” Actually this question must the web design companies ask, not you, because there are many of IT-outsourcing companies and competition is quite strong in this area, so to get a customer many companies allow the first payment after 30-50% of the project completion, i.e. you pay after you have seen good results and satisfied with the work.And as in onshore web design you need to pay much attention while choosing web design company: look at their previous works in portfolio, and ask about previous customers’ references. Ideally all this information must be accessible on the company’s web site.As for the rest there is not much difference between offshore and onshore web site design process. You see the results of work in the progress, make your comments, see changes, agree them. When the project is complete and the site is ready to be uploaded to your server, you make final payment. It’s also not a problem – you can make payment by credit card, PayPal, wire transfer, Western Union, etc.So let’s resume what you must know when dealing with offshore web site design:

If you are on “tight budget” and can’t afford spending thousands of $$$ for your web site design you should think about trying offshore web site design opportunities.
There are many countries, which take part in offshore web site design; the most well known are India, Russia, Ukraine, Romania, Philippines.
To make right choice of offshore web design company for your web site design take into consideration the company reputation, portfolio of previous works, previous customers’ references, quick and competent feedback to your initial request.
To avoid problems you must be attentive and ask exact questions about payment policy and method, timescale and milestones of the project, conditions of the ready site delivery, warranties, post-development support and maintenance.

At your first experience with offshore web design you can see it to be too risky and complicated, but this feeling will be replaced with real satisfaction when you will see your new great web site live in the Internet and you realize how much you have saved on its design.